Main Stage at the 'How I Built This' Summit with Guy Raz

npr's how i built this® summit with guy raz

Building Synergy with Collaborative Design


Working within an established functional team to bring new life to an existing brand and express it by creating a comprehensively branded event space.


Stunning and effective event design that transcended time-sensitive applications and the challenge of venue restrictions to positively impact presenters and participants alike.

My Role

Event design


app graphics
Printed materials / collateral


The How I Built This® Summit with Guy Raz brings together guests of this popular NPR podcast for a live event exploring themes and topics relevant to the entrepreneurial audience. In addition to presentations from the main stage, the event includes facilitated track sessions allowing participants to examine topics related to business fundamentals, leadership, and innovation. The event is designed to inspire, educate, and empower both aspiring and established entrepreneurs as they pursue their business ideas. 

Building on the success of the 2018 Summit, organizers expressed a desire to leverage the existing podcast brand to create an engaging and inspiring space for participants and presenters alike. The NPR team wanted to move beyond typical corporate event design and give participants a space which would spark creativity, innovation, and community.

Credential Badge Design for HIBTS
Iphone App Screen Designs for HIBTS
Woman Smiling while checking in at the HIBTS Registration Desk

seamless collaboration

Stepping into NPR's existing event production team as a trusted partner allowed me to interpret the design creatively and apply it strategically over a large number of assets. By intentionally building strong, collaborative relationships, we were able to work together to meet many - often time-sensitive - demands as we ramped up to the event. We not only achieved our design goals, but we functioned as a cohesive team and efficiently overcame obstacles. What's more, those relationships have outlasted the project and set the stage for successful future projects together.

HIBTS Brand Guide Preview
People hanging out in the Premier Tent at HIBTS
HIBTS Swag Bag Design
Sidewalk Decals leading the way to HIBTS
Wayfinding signage outside at HIBTS
Guy Raz speaking at HIBTS

invested in our success

"Taylor was accessible and invested in our success from the get-go. From the beginning, she demonstrated a dedicated interest in the success of NPR’s How I Built This®  Summit, and when we were stuck on the best way to design a sign or asset, her understanding of what we needed to achieve overall positioned her to guide us in coming up with the best design."

john isabella
project manager, npr

Attendees chatting with featured companies at the HIBTS Show Case
Left: Woman smiling and holding wayfinding signage; Right: Wayfinding signage design
Large Window sign reading: 'The Summit for builders like you'

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