CURA Brazil logo

CURA BRAZIL

Bringing visibility to the need for care, respect, and love.

Challenge

Without adequate exposure, CURA struggled with lost opportunity - unable to raise enough money for volunteer scholarships, equipment, or professional talent needed to meet the urgent physical and emotional needs of the community it serves.

Outcome

As a result of this rebrand and new website, CURA is now receiving interest and attention from around the world resulting in increased resources, the ability to recruit skilled volunteers, and a 362% increase in annual online donations.

My Role

Branding

web design

event design

print materials & apparel

email templates

Illustration

WEB development

in partnership with GruffyGoat

Overview

CURA Brazil unites medical practitioners from around the world with local Brazilian volunteers to provide medical and community services to people in Brazil who otherwise would not have access to basic medical care and living needs. CURA stands for CUidado (Care), Respeito (Respect), Amor (Love) and seeks to demonstrate these core values through serving others. While primarily focused on specialized medical services, anyone with an open heart and willing hands is welcome to apply to be a part of CURA.  


Unexpected things happen when serving others in conditions that are much less than ideal. Equipment breaks down or is confiscated by customs. Patients arrive with urgent, or at times life-threatening needs that can’t be solved without very specific tools or support. Prior to this project, CURA struggled to meet the needs of the community it serves and could not expand into other nearby areas.

CURA Brazil website
CURA Brazil Posters

using branding to bring visibility

Together we created a clear, recognizable brand that accurately represents the mission and values of CURA Brazil. We developed a website, social media platforms, and print assets to share this brand with the world and bring visibility to the mission and work of this amazing organization.

CURA Brazil badge illustration and stickers
CURA Brazil hoodies
Picture of a woman wearing the CURA hoodie, holding her little boy

ADDITIONAL SUPPORT MEANS EXPANDED REACH

The increased visibility has allowed CURA to secure funding for the tools and resources needed to reach more people with basic medical care. Emergency needs are within the organization’s reach, and interest in CURA’s mission is growing. With cohesive branding and an engaging web presence, CURA Brazil is able to better communicate their mission - inspiring people around the world to join together in supporting their work.

CURA Brazil business cards
CURA Brazil icons
a medical student doing a finger prick blood test at CURA's event

"Taylor is fully invested in every single project. When we work together, I feel like I am the most important client at that point in time. Her work is amazing, and I look forward to much more!"

dr. greg dunham, md
founder + medical director

a nurse performing an ultrasound
a medical student performing a glucose test
Dr. Dunham and a volunteer laughing

Up Next

The Culture Conference-