Difficult navigation, lack of clear messaging, and cluttered design resulted in wasted time, lost prestige, and limited ability to engage clients and drive donations.
Beautiful design and intuitive navigation allows Give2Asia to share its mission transparently and create an atmosphere of trust and engagement between donors and the organizations they support.
Give2Asia strengthens communities throughout the Asia Pacific region by building trusted networks for charitable investment. By sharing the local context and impact of giving, Give2Asia builds long-term connections between donors and programs addressing critical issues such as healthcare, education, livelihood, and the environment in Asia.
This mission of trust and engagement requires a robust web presence with enhanced organizational and language translation functionality. The current site was simply not meeting these needs, and was in fact a limiting factor. Give2Asia decided to reimagine their web presence and build a new site to better serve their community.
Together, we explored design options and looked for innovative ways to solve the organizational and communication challenges faced by Give2Asia. This collaborative design approach allowed us to identify the best solutions to build trust and engagement.